What Is A Sponsorship Worth?
IEG Valuation Service is the trusted, most reliable way to learn the fair market value of any sponsorship, promotional or product placement opportunity. Our methodology is endorsed by 200 leading global brands — including FedEx, Gatorade, Miller Brewing, P&G, Toyota and Visa — and backed by exhaustive research.
IEG Valuation Service has helped many of the world’s largest companies buy the right sponsorship packages at the right price. This benchmark service is universally recognized as the Gold Standard of sponsorship valuation, taking the guesswork out of pricing.
With an IEG Valuation Statement, you can negotiate with confidence any sponsorship opportunity including knowing the true worth of naming rights … official sponsorship status … cause related deals … B2B relationships … branded entertainment … promotional partnerships … entertainment marketing tie-ins … or community marketing initiatives. And because we don’t buy or sell sponsorships, our analysis is completely objective.
Only IEG delivers a “CFO-proof” fair market Valuation that is uncontestable at the bargaining table. That’s because only IEG provides a time-tested, industry-accepted valuation process backed by a proprietary database of comparable deals.
Clients who rely on IEG Valuations include Credit Suisse, Corona, Kodak, Fidelity Investments, Ford, MasterCard, Mercedes-Benz, Nestlé, Nissan, Samsung, Sears, Tropicana, Verizon and nearly 2,000 others.
The IEG Valuation Service Can Tell You the Worth Of:
- Sponsorships
- Promotions
- Naming Rights
- Cause Marketing
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- Branded Entertainment
- - Product Placement
- - Entitlement of Broadcast Programming
- - Sponsored Content
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