From “who sponsors what and what they are paying” to benchmarking competitors and identifying hot new properties to sponsor, IEG’s researchers provide detailed information for the industry's most savvy marketers.
We offer varying levels of information based on your needs and budget. Everything from top-line Intelligence Reports that can be purchased from our Web site to benchmarking and competitive analysis studies and custom research reports tailored to your specific needs.
Our teams of researchers are focused on searching the globe and tapping key contacts to access the best intelligence to inform decision-making. Our unique access to the marketplace, coupled with the industry's largest sponsorship database of more than four million data cells, provides answers when you need them the most.
Leading sponsors use our services to:
- Justify current expenditures or plans to increase or decrease budgets
- Find new properties to reach and influence customers
- Assess new opportunities when deals are up for renewal
- Rebalance their sponsorship portfolio
- Find offensive and defensive properties to sponsor
- Better compete in a competitive and changing marketplace
- Neutralize the impact of ambushing techniques