Research Services for Sponsors

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  • Price: $575 per Intelligence Report
  • Includes Bound Report and CD-ROM
  • 10% discount for purchase of 3 or more reports.

IEG Intelligence Reports provide detailed profiles of the sponsorship activity across motorsports, fairs and festivals, golf, and a host of other property types, making them the first place many sponsors turn when reviewing current or potential sponsorships.

Each report lets you see at a glance such pertinent information as:

  • Other sponsors active in each property segment
  • All of the corporate partners of individual properties you may be targeting
  • Sponsorship activity in specific geographic markets, as well as nationally

Each IEG Intelligence Report comes conveniently packaged on a searchable CD-ROM, as well as in a bound report, allowing you to quickly sort and tailor the information to fit your needs.

 

Each report is jam-packed with in-depth sponsor intelligence in the following areas:

  1. Sponsor Name: See a sponsor's activity in your area of interest.
  2. Sponsorship Status: Determine the sponsorship level — title sponsor vs. co-sponsor — to understand where they typically buy in.
  3. Location: Determine who sponsors locally, regionally or nationally and who is active by region.
  4. Type of Sponsorship: Learn who buys tours, who uses events, who favors teams and who sponsors special programs.

Timely and Targeted

IEG Intelligence Reports will help you to improve your sponsorship return with detailed, accurate and timely intelligence within a targeted sector. There are nine sectors to choose from, including:

 baseball stadium

Arenas/Auditoriums

Sponsors of stadiums, amphitheaters, arenas, performing arts centers, concert halls, convention centers and race tracks

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Auto Racing

Sponsors of top teams, events, series, sanctioning bodies and race tracks including NASCAR, Champ Car, IRL, NHRA and Formula One

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 ribbon

Causes

Sponsors of events, organizations and special programs for social, educational, health and environmental causes including American Cancer Society, MADD, and World Wildlife Federation

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 runner

Endurance Sports

Sponsors of major running, triathlon and cycling events and series including ING New York City Marathon, Accenture Chicago Triathlon and Sea Otter Classic

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 hot air balloons

Festivals/Fairs

Sponsors of events and special programs including Summerfest, Florida State Fair, Taste of Chicago and SEAFAIR

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 golfer

Golf

Sponsors of events, tours, sanctioning bodies and special programs including the PGA TOUR, Champions Tour, LPGA Tour, Nationwide Tour, European PGA Tour and AJGA

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 olympic athlete

International & Olympic Sports

Sponsors of teams, events and sanctioning bodies for the 2006 and 2008 Olympics plus World Cup, Tour de France, ATP, Formula One and other leading international sports opportunities

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 ballerina

Performing Arts

Sponsors of events, series, productions, special programs and organizations for dance, theatre, opera and symphony companies including Houston Ballet, San Francisco Opera and Steppenwolf Theatre

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 lion

Permanent Attractions

Sponsors of year-round attractions, events and special programs including National Aquarium of Baltimore, Indianapolis Children’s Museum, Fort Worth Zoo and Mills Mega-Malls

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 quarterback

Pro Sports Leagues

Sponsors of the major sanctioning bodies, teams and series including MLB, NBA, NFL, NHL and WNBA

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IEG Clients Include

  • General Motors
  • NBA
  • JWT
  • Live Nation
  • Coca-Cola
  • IMG
  • U.S. Olympic Committee
  • McKinsey & Company
  • St. Jude Children's Hospital
  • Hill & Knowlton
  • Octagon
  • HP
  • Citibank
  • Team One