IEG’s Custom Research Team can help you optimize your sponsorship program by benchmarking the competition or providing intelligence on virtually anything relating to sponsorship.
We excel at tapping hard to reach resources to gain market insights, and turning that raw data into actionable insights and recommendations.
Here’s an example of the intelligence we can provide:
- Who sponsors what and what they're paying, including estimated annual rights fees, official designation and deal term.
- Strategic overview of your competitor's sponsorship approach and objectives including:
- -Sponsorship portfolio
- -Activation techniques and best practices
- -Management structure and decision-making process
- -Measurement techniques
- -Annual sponsorship spend as compared to annual advertising spend and/or revenue
- News alerts and annual monitoring services
- Property Intelligence Including:
- -Estimated annual rights fees
- -Category availability
- -Property type, affiliation, event date and location
- -Leveraging techniques
- -Current sponsors
- -Geographic reach (local vs. national)
- -Property overview: attendance, TV broadcast deals, etc.
- -Rights and benefits from comparable properties
- -Benefits offered:
- -On-site signage
- -ID in media buy
- -Use of mailing list/inclusion in mailings
- -Opportunity to survey audience
- -Sampling/Display/Exhibit space
- -Tickets/Hospitality opportunities
- -ID on collateral
- -Use of marks & logos/Official status
- -Category exclusivity