What don’t you know about the properties you sponsor? Are they working hard enough for your business? What are your competitors doing with their sponsorship investments? Can you afford not to find out?
You probably know IEG from our education programs, like our global sponsorship conference, bi-weekly newsletter and sponsorship training. But we also offer senior level consulting to help sponsors address even their thorniest issues—from calculating ROI to pricing sponsorship proposals, developing negotiation scenarios and optimizing activation.
Whether you are an industry veteran or just getting started, your sponsorship solutions need to be smart. Creative. Savvy. Think IEG. We have access to the best minds in the business, a proprietary knowledge base, in-depth experience with sponsors in nearly every industry and 25 years of shaping the sponsorship world.
When the world’s leading brands have sponsorship questions, they turn to IEG. Find out why. Read more about our consulting services below, then contact us at ieg@sponsorship.com or call us at 800.971.5127 to see what questions we can answer for you.
- Sponsorship Consulting – IEG has developed industry-leading models to help you do everything from selecting the right opportunity—or level of opportunity—to measuring the sponsorship ROI from your existing relationships.
- Valuation Services – Are you getting what you paid for? IEG’s proprietary valuation methodology has been used to evaluate all types of partnerships and is endorsed by 200 leading global companies.
- Research – Interested in a particular sport or special event? IEG maintains the largest database of sponsorship information in the world. We can customize a research report to your specifications. We can even show you what your competitors are sponsoring.
- Events & Training – IEG’s knowledge of sponsorship is second to none. From the industry’s only global conference to online and offline workshops, we produce material on nearly every sponsorship topic for every level of sponsorship executive.
- Publications – Our publications include IEG Sponsorship Report, the industry’s only newsletter covering the latest in sponsorship news and trends; IEG Sponsorship Sourcebook, a comprehensive guide for the industry; and our new ROS: Return on Sponsorship book, the definitive resource for determining sponsorship ROI.