With accountability a top agenda item, clients worldwide are using IEG’s ROS (Return on Sponsorship) service to get the most accurate read on their investments. We pioneered the use of advanced ROI metrics in the late 90’s by partnering with one of the world’s leading bio statisticians and today use the industry’s most advanced algorithms to inform decision-making.
Whether it’s evaluating an existing sponsorship portfolio to see how it’s performing against objectives, measuring hospitality to determine quantifiable returns, or isolating the actual link between expenditures and real investment returns (i.e., how many new credit card subscribers did the sponsorship generate?), IEG’s ROS service helps leading organizations justify expenditures and optimize returns.
The unique breakthrough element of the service is IEG’s statistically modeled “Sponsorship Factor,” which accounts for concurrent influencers in the market and isolates the portion of outcomes that can be directly attributed to the sponsorship.
Benefits of IEG’s ROS Service:
- Reveals which partnerships merit continued investment and which are under-performing
- Eliminates the need for intermediate measures such as impressions or advertising equivalencies
- Links your expenditures directly to real investment returns
- Isolates sponsorship’s impact on outcomes versus the impact of other marketing and sales efforts, as well as environmental factors
- Calculates ROI of any partnership at any level—sports and entertainment tie-ins, product placement, strategic philanthropy, cause marketing etc.
- Enables you to compare media channels and reallocate portfolios to accelerate growth or cut costs