Sponsorship Consulting & ROI for Sponsors

Make Smarter Sponsorship Decisions

How do you make sponsorships decisions for your company? Maybe you need to respond to a request from senior management. Other times you have a gut feeling, based on experience. Still other times you simply look at price.

Those approaches may have worked in the past, but they don’t cut it in today’s business environment. Sponsors need to be smarter about how and where they spend their company’s money. And making smarter decisions begins with having the right process.

IEG replaces ad hoc and intuitive approaches with a straight-forward, business-based process that helps sponsors rationalize their sponsorship investments fairly and objectively. Whether you are evaluating current sponsorships or examining new ones, IEG can professionalize your process and make your decisions smarter, faster and better for the long-term.

Some immediate benefits from the IEG approach:

• Removes guesswork and subjective measures from sponsorship decision-making, including acquisition and pricing
• Enables sponsors to evaluate all opportunity types using the same set of criteria
• Isolates problem areas within under-performing sponsorship deals to maximize bottom-line impact
• Creates an objective selection process to ensure that only the best new opportunities make the cut
• Eliminates non-fits through a turn-key sponsorship proposal pre-screening process, saving hours of valuable staff time
• Equips you with street-ready strategies and tactics to leverage existing investments
• Empowers you to create stronger partnerships using customized contractual and negotiation strategies

Our sponsorship consulting expertise covers every industry sector and is designed to optimize results based on the needs of your business — not someone else’s.

Take the guesswork out of your sponsorship decisions. Contact us at ieg@sponsorship.com or call us at 800.971.5127 to learn more.