Advisory & ROI Services for Sponsors

IEG offers holistic solutions for selecting, valuing and measuring sponsorship, enabling our clients to enhance both performance and efficiency. Used collectively or individually, these solutions embed predictability, accountability and measurability into each and every sponsorship.

Benefits of IEG’s Advisory Services for Sponsors:

  • Creates an objective selection process to ensure that only the most effective and efficient opportunities make the cut
  • Allows your staff to quickly eliminate non-fits through a turn-key proposal pre-screening process
  • Equips you with street-ready strategies and tactics to best leverage your sponsorship investments
  • Removes guesswork and subjective measures from sponsorship decision-making, including acquisition and pricing
  • Isolates problem areas within under-performing deals to maximize bottom-line impact
  • Enables you to evaluate all opportunity types—sports, causes, arts, events, and more—against the same set of criteria
  • Empowers you to create the best possible partnerships with customized negotiation and contract strategies

Our consultants’ expertise covers every industry sector and enables them to develop custom strategies to maximize the impact sponsorship can have on your organization.

 

IEG's Capabilities Include:

  • Assessments
  • Master Plans
  • Evaluation & Selection Models 
  • Deal Counsel
  • Activation Strategies
  • Competitive Intelligence
  • Program Analysis 

 

  • ROI Analysis
  • Portfolio Review
  • Valuation
  • Training
  • Proposal Submission Tools
  • Market Research
 

JPMorgan Chase

See how we helped JPMorgan Chase score a great sponsorship deal with the Rugby World Cup tournament...

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Diageo

See how we helped spirits maker Diageo drink in valuable new sponsorship opportunities...

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