An IEG Valuation Statement is recognized as authoritative and accurate. Each Statement includes:
Tangible benefits in the package, with specific quantities and values for each, including:
- Amount of guaranteed media with sponsor ID
- Guaranteed non-measured media with sponsor ID (e.g., signage)
- On-site sampling (with number of days, location and distribution method)
- Online benefits
- Televised signage (length of on-camera, in-focus exposure)
- Tickets and hospitality package
- Mailing list (number of names and uses)
Explanations of values assigned to each tangible benefit are contained in the footnotes.
Ranking of intangibles, including:
- Prestige of property
- Recognizability/awareness
- Category exclusivity
- Level of audience interest/loyalty
- Ability to activate (leveraging opportunities and restrictions)
- Degree of clutter
- Susceptibility of property to ambush
- Networking opportunities with cosponsors
- Media coverage potential
- Established track record
Geographic reach/impact of property:
- Reflects the number, size and value of the market(s) in which a sponsor will promote the affiliation
Cost Summary:
- Value of tangible and intangible benefits
- Cost/benefit ratio
- Base fee
Price adjusters for factors such as:
- Number of saleable categories locked up
- Value of on-site sales rights
Related data impacting value. Depending on property type, Valuation Statements also will include:
- Average sponsor renewal rate by year
- Attendance history
- Demographics
- Media and retail extensions
- Type and frequency of sponsorship reporting
Background on property and sponsorship packages, including:
- Attendance/members/donors/TV viewers
- Current sponsors
- Sponsor renewal rates
- Market(s) and dates
- Maximum number of sponsors at each level
Verification of documents received from property and certification of IEG’s findings