Justify Your Sponsorship Fees
When it comes to selling sponsorship, one of the biggest challenges is justifying your rights fee, whether internally or to sponsors. IEG Valuation Service offers a solution for this challenge. It introduces an objective, universal standard — endorsed by 200 leading global brands, including FedEx, Gatorade, Miller Brewing, P&G, Toyota and Visa — to determine the fair market value of any sponsorship package.
"By presenting proposals with IEG's pricing behind them, we had instant credibility and increased our sponsorship revenue 84%." - AARP
The IEG Valuation Service team assesses the value of your sponsorship package and documents findings in a comprehensive Valuation Statement that can be included with your sponsor presentations and proposals. It gives you the confidence you need to go in and negotiate for your full/fair value.
How IEG Valuation Service Benefits You:
- Put a price on intangibles. It’s not just about logos and signage. You have a loyal audience, a powerful mailing list, a premier name and more. IEG knows how to put a price on those things, so you can present yourself as more than just another ad buy.
- Understand your worth. Don’t fall into the trap of thinking that any deal is a good one. Corporations need you to help them connect with your members, visitors or fans, and you deserve a fair price.
- Validate your fees to prospective sponsors. Including the IEG Valuation Statement with a proposal provides you documentation by the recognized leader in sponsorship valuation. Prospective sponsors know that your fee is based on something real.
- Shift the conversation away from price. Justifying your package fees up front allows the discussion to focus on the benefits you are offering. You will spend less time bargaining and more time building creative long-term partnerships.
- Get sponsors to say yes. The IEG Valuation Statement assures sponsors that they are not overpaying. By minimizing their investment risk, you make it easier for them to accept.