IEG specializes in delivering to properties the critical market insights that make the difference between success and failure in closing new deals and securing renewals.
From information on specific companies to entire industries, IEG helps properties maximize revenue potential by honing in on new marketable assets, category definitions, and hot buttons that make their offerings more valuable.
Here’s a sample of the intelligence we can provide:
- Who sponsors what and what they're paying, including estimated annual rights fees, official designation and deal term.
- Identification of top prospects by what and where they sponsor and how much they spend
- Sponsor category overviews, trends and hot buttons for tailoring pitches
- Competitive analysis of properties of similar size, type and/or geographic market(s)
- Sales and servicing best practices
- Market updates reflecting changing category definitions, sponsor industry developments and fluctuating economic conditions
- News alerts and annual monitoring services
- Prospect intelligence Including:
- -Category overviews and trends
- -Company hot buttons
- -Sponsorship portfolios, including deal terms and estimated fees
- -Activation strategies
- -Management structure and decision-making process
- Strategic overview of your competitors' sponsorship strategies
- -Sponsorship packaging strategy and estimated fees
- -Benefits offered
- -Management structure and decision-making process
- -Servicing and renewal strategies
- -Estimated annual sponsorship revenue