Research Services for Properties

Who Sponsors What & What Are They Paying

From information on who sponsors specific property types to identifying what benefits specific companies are interested in and how much they will pay, IEG’s researchers provide detailed information for properties who want to ensure they are targeting the right prospects the right way.

We offer varying levels of information based on your needs and budget. Everything from top-line Intelligence Reports that can be purchased from our Web site to benchmarking and competitive analysis studies and custom research reports tailored to your specific needs.

Our teams of researchers are focused on searching the globe and tapping key contacts to access the best intelligence to inform decision-making. Our unique access to the marketplace, coupled with the industry’s largest sponsorship database of more than four million data cells provides answers when you need them the most.

Leading properties use IEG's Research to:

  • Identify comparable properties and justify fees
  • Find new sponsors or renew and up-sell existing ones
  • Access intelligence on sponsor prospects
  • Benchmark and monitor the competition

We excel at tapping hard to reach resources to gain market insights, and turning that raw data into actionable insights and recommendations. That's why leading properties turn to our industry analysts for their most critical information needs.

 

IEG Clients Include

  • General Motors
  • NBA
  • JWT
  • Live Nation
  • Coca-Cola
  • IMG
  • U.S. Olympic Committee
  • McKinsey & Company
  • St. Jude Children's Hospital
  • Hill & Knowlton
  • Octagon
  • HP
  • Citibank
  • Team One