IEG helps properties harness the relationship-building power of sponsorship, and make it work for them. From newsletters, conferences and customized research to our Valuation and Sponsorship Consulting services, IEG has the knowledge and resources to take your sponsorship efforts to the next level. We have access to the best minds in the industry and proprietary research, plus 25 years of creating and shaping the sponsorship world. IEG is the industry standard.
IEG offers the following services for properties:
- Sponsorship Consulting -IEG takes a 360 degree approach to your sponsorship programs. From valuation to dynamic packaging recommendations, our team gives you a winning strategy that breeds success and the framework to sustain it.
- Valuation -Take advantage of our proprietary methodology and find the true value of your sponsorship opportunity. Endorsed by more than 200 leading global companies, IEG Valuation Services measures the value of both your tangible and intangible components and delivers the most widely industry-accepted sponsorship valuation on the market.
- Research -IEG maintains the largest database of sponsorship deals in the industry. Our database, combined with our expert staff can customize a research report focused on your competitors, bringing you the answers you’re looking for.
- Events & Training -IEG knows sponsorship from the inside out and shares those learnings with you. From the industry’s only global sponsorship conference to hands-on one-day workshops, IEG delivers turn-key strategies on how to increase your sponsorship revenue.
- Publications - IEG is the developer and publisher of knowledge-based education products and services that help clients continually upgrade their skills, tap new ideas and get the pulse of the market. Publications include IEG Sponsorship Report—the industry’s only newsletter covering the latest news and trends in the industry, IEG Sponsorship Sourcebook and ROS: Return on Sponsorship Book.