Although there are many ways that IEG Advisory Services works with properties, the most comprehensive method is through an IEG Property Audit™. IEG provides you all of the strategies and tools to take control of your commercial destiny and create new sources of revenue through sponsorship.
The context for all work and recommendations is first and foremost to support your mission, stakeholder relationships and the equity of your brand. Within this context, IEG will advise you on what to sell, who to sell to, what to say, how much to charge, what resources are necessary to get it done and how to implement your new sponsorship architecture.
IEG will draw its insights from staff interviews, competitive analysis, industry best practices, ongoing IEG trend analysis and our 25-plus years of experience tracking the buying and selling of sponsorship.
What An IEG Property Audit™ Entails:
- Information Gathering
- 360º Assessment of Your Property and the Market
- Determination of the Most Marketable and Most Valuable Packages
- Creation of Sales Tools and Activation Overlays Tailored to Your Most Targeted Sponsor Categories
- Organizational Recommendations and Sponsorship Guidelines
- Audit Session
- Post-audit Counsel