Advisory Services for Properties

IEG helps properties determine the best packaging, pricing and sales strategies to secure and renew more sponsorship. Our approach is based on a consultative model that focuses on properties offering sales and marketing platforms that create relevance for potential sponsors, as opposed to pitching an off-the-shelf menu of rights and benefits.

Even properties as successful as the NFL rely on IEG for the ideas and ahead-of-the-curve solutions that dramatic growth requires. From leveraging overlooked assets and designing new value propositions to conducting their sponsor summits, we enable sales of bigger, longer-term, more profitable deals.

No company has more experience or a better track record helping properties upsell current partners and attract new sponsors. Advisory Services’ Sponsorship Audit has accelerated growth for properties of all types and sizes.