The Gold Standard of Sponsorship Valuation
Partner with IEG and give your clients the most accurate value of their sponsorship opportunities.
The true value of a sponsorship must account for both measured and non-measured media as well as qualitative elements of the sponsorship. The IEG Valuation Service is the Gold Standard in measuring both components to deliver the truest fair market value for your clients.
Our singular focus on the world of sponsorship allows IEG to base our valuations on 25 years’ worth of actual data and deep knowledge of the impact of every type of sponsorship benefit.
In fact, our methodology has gained the endorsement of 200 leading global brands — including FedEx, Gatorade, Miller Brewing, P&G, Toyota and Visa — and has been put into practice valuing nearly 2,000 partnerships.
The IEG Valuation Service gives you:
- The whole picture. Only the IEG Valuation Service can put a price on things like relevance, exclusivity, access and more. We include tangibles and intangibles, for a complete view of any opportunity.
- Accuracy in any type of partnership. IEG has valued everything from small community events to the FIFA World Cup and Olympic Games. Plus, we’ve successfully applied our methodology to product placements, promotional opportunities and more.
- Third-party objectivity. We don’t represent properties or media of any sort, so both buyers and sellers have great confidence in our findings.
We understand your clients’ needs and how important it is for you to address them with accurate, reliable and trustworthy information. Don’t let your clients buy, sell or renew a sponsorship without an IEG Valuation Statement.