Discover New Ideas To Strengthen Client Relationships.
From “who sponsors what and what they are paying” to analyses of sponsorship activity across various property types, IEG’s researchers provide detailed information for the industry’s most savvy advisors.
We offer varying levels of information based on your needs and budget. Everything from top-line Intelligence Reports that can be purchased from our Web site to benchmarking and competitive analysis studies and custom research reports tailored to your specific needs.
Our teams of researchers are focused on searching the globe and tapping key contacts to access the best intelligence to inform decision-making. Our unique access to the marketplace, coupled with the industry’s largest sponsorship database of more than four million data cells provides answers when you need them the most.
Agency research departments, account executives and business development professionals use IEG Research to:
- Find out who sponsors what and how much they are paying
- Pitch new business
- Justify client expenditures
- Find new activation ideas and strategies to improve ROI
- Identify new properties to reach and influence your clients' customers
- Benchmark and monitor clients' competition
- Inform generator sessions: “what if” scenarios
- Prepare annual competitive reviews
- Identify hot properties up for renewal