At IEG, we specialize in bringing together sponsors and properties, and partnering with their agencies to deliver sponsorship expertise and intelligence to their clients. Working with IEG gives you access to our industry-leading insight and research, and 25 years of experience, all delivered under your label.
Our proven methodologies and strategic approach will improve any sponsorship effort, and our third-party objectivity guarantees that your client’s best interests will be our priority.
IEG offers the following services for agencies:
- Advisory - IEG has developed industry-leading models to facilitate everything from selecting the right opportunity to measuring return on investment. We can value and package any sponsorship program and even offer customized training. Our Advisory Services doesn’t just provide a quick fix, we grant the tools needed to make better sponsorship decisions for the long-term.
- Valuation – IEG Valuation Services has stood for ten years as the industry standard. Objective, scientific methodology measures both tangible and intangible components to deliver a fair market value in easy to understand documentation.
- Research – Leverage our expertise. With the largest database of sponsorship in the industry, we can customize a research package to give you the information necessary to service your client.
- Events & Training – IEG knows sponsorship from the inside out and shares those learnings with you. From the industry’s only global sponsorship conference to hands-on one-day workshops, IEG delivers cutting-edge strategies and solutions on measurement, activation, pricing, selling sponsorship and more.
- Publications - IEG is the developer and publisher of knowledge-based education products and services that help clients continually upgrade their skills, tap new ideas and get the pulse of the market. Publications include IEG Sponsorship Report—the industry’s only newsletter covering the latest news and trends in the industry, IEG Sponsorship Sourcebook and ROS: Return on Sponsorship Book.