What Are My Sponsorships Worth? With an IEG Valuation, you wi ll know for sure what your sponsorship benefits are worth. We account for tangible benefits such as advertising and broadcast exposure, as well as intangible ones such as imagery and loyalty. There is no more powerful bargaining tool.
How Do I Retain and Grow Current Partnerships? Through IEG’s Evaluation Services, we measure the value of benefits your property delivered, identify opportunities for sponsors to optimize their return, and provide the metrics to enable sponsors to justify their investments with your organization.
How Do I Grow My Sponsor Roster? IEG’s comprehensive databases and army of researchers can identify the most targeted sponsor categories for you to pursue, provide sponsorship portfolio information for the top sponsors in those categories and craft up-to-the-minute category insights to laser focus your sponsorship proposals.