What Are My Marketable Assets? Do you know which of your assets are of most interest to companies – or suspect that you may have hidden assets that could generate new sponsorship revenue? IEG can help you determine your most valuable sponsorship inventory.
How Do I Package My Benefits? Based on your specific assets, IEG will provide you with customized sales tools to turn your strongest rights and benefits into compelling sponsorship packages. We help you target categories (e.g., telecom, beverage, retail) and prospects most likely to partner with you, and provide tailored and relevant packages and sponsorship proposals.
What Are My Sponsorships Worth? With an IEG Valuation Statement, you’ll know for sure what your sponsorship packages are worth. We account for tangible benefits such as advertising, signage and sampling, as well as intangible ones such as category exclusivity, prestige and promotional opportunities. There is no more powerful bargaining tool.