How do some colleges & universities increase their corporate partnership commitments each year while others scramble to find donations to cover costs? The difference for many of them—including University of Miami, University of South Florida and Shorter College—is the advice they got from IEG Sponsorship Consulting.
We are real-world problem-solvers with a single focus—helping colleges & universities of all sizes drive revenue from corporate partnerships, whether it’s through alumni departments, event sponsorship, athletic departments or strategic philanthropy. We tap years of experience to help you renew existing partners, sign new deals and negotiate win/win partnerships ... all while protecting your mission and audience trust..
How IEG Can Help You
What Are My Marketable Assets? Do you know which of your assets are most valuable to companies – or suspect that you may have hidden assets that could generate new sponsorship revenue? IEG can help you determine your most valuable sponsorship inventory, and provide counsel on what should be off limits to sponsors.
How Do I Package My Benefits? Based on your strengths, IEG will provide you with customized sales tools to turn your strongest attributes into compelling sales opportunities. We help you select and target categories and prospects most likely to partner with you, and provide compelling sales packages and sponsorship proposals.
What Are My Sponsorships Worth? With an IEG Valuation, you’ll know for sure what your sponsorship benefits are worth. We account for tangible benefits such as recognition in communication vehicles, as well as intangible ones such as prestige of the organization and audience loyalty. There is no more powerful bargaining tool.
Login or register now to access Emily Rogers (President, IEG Consulting Services) & Eric Thompson’s (Director of CFR, Purdue University Calumet) recent presentation, “Strategic Philanthrophy: A new paradigm for how corporations partner with higher education” from the CASE 2010 Conference for Corporate & Foundations Relations Officers.