How IEG Can Help You
What Are My Marketable Assets? Do you know which of your assets are most valuable to companies – or suspect that you may have hidden assets that could generate new sponsorship revenue? IEG can help you determine your most valuable sponsorship inventory, and provide counsel on what should be off limits to sponsors.
How Do I Package My Benefits? Based on your strengths, IEG will provide you with customized sales tools to turn your strongest attributes into compelling sales opportunities. We help you select and target categories and prospects most likely to partner with you, and provide compelling sales packages and sponsorship proposals.
What Are My Sponsorships Worth? With an IEG Valuation, you’ll know for sure what your cause’s sponsorship and cause marketing benefits are worth. We account for tangible benefits such as recognition in communication vehicles, as well as intangible ones such as prestige of the cause and audience loyalty. There is no more powerful bargaining tool.
While reports of the death of cause marketing are exaggerated, there are real threats to traditional cause marketing. In a strategy paper, IEG explores an innovative and thoughtful approach that is working for nonprofits and their corporate partners.
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