Identify Your Marketable Assets. Do you know which of your assets are of most interest to companies – or suspect that you may have hidden assets that could generate new association sponsorship revenue? IEG can help you determine your most valuable inventory that is appropriate for sponsorship.
Package Your Benefits. Based on your specific assets, IEG will provide you with customized sales tools to turn your strongest rights and benefits into compelling association sponsorship packages. We help you target new sponsors, upsell existing sponsors, and provide tailored and relevant packages and sponsorship proposals.
Value Your Association Sponsorships. With an IEG Valuation Statement, you’ll know for sure what your packages are worth. We account for tangible benefits such as recognition in communication vehicles and access opportunities, as well as intangible ones such as prestige of organization and level of audience loyalty. There is no more powerful bargaining tool.