Sports partnerships offer brands a substantial opportunity to out-innovate competitors by connecting audiences to the things they love in ways they never knew were possible.
But, it’s not automatic. Successfully transforming sports assets into value-enhancing, consumer-focused innovations that build communities and unlock the human spirit, requires a deeper understanding of customers, increased agility, new analytics and the ability to harvest ideas from a more global and diverse network.
IEG’s newest insights briefing shares eight ideas on how you can unlock the true potential of sports sponsorships.
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