Supermarkets: A Sponsorship Category Update

Supermarkets: A Sponsorship Category Update

The time is right for partnerships between supermarket chains and properties, particularly those with a local focus. The way consumers shop for food has changed and traditional grocers have felt the squeeze. They are turning to sponsorships—and the exclusive benefits and promotional platforms they offer to provide an important differentiator from the competition.

Rightsholders are in turn leveraging their relationships with key retailers to secure deals with consumer packaged goods companies and earn valuable in-store promotion opportunities for their events, merchandise, etc.


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