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Sponsorship Spending

2013 Sponsorship Outlook: Spending Increase Is Double-edged Sword

Sponsorship Spending Projections

Due in large part to major partnerships that are redefining traditional sponsorship — and in many cases making the term obsolete — IEG is projecting significant sponsorship spending growth for 2013, even in the face of overall economic volatility.

The 28th annual year-end industry review and forecast from IEG projects an increase of 5.5 percent in sponsorship spending by North American companies this year over 2012. Globally, IEG forecasts 4.2 percent growth.


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