Soft Drinks: A Sponsorship Category Update

Soft Drinks: A Sponsorship Category Update

As the category that is home to sponsorship’s two biggest spenders, soft drinks have long been looked to by other industries for innovations in partnership activation, selection and measurement.

This report contains a summary of the latest trends and overviews of the portfolios and strategies of the industry giants PepsiCo, Inc. and The Coca-Cola Co.


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