Relationships between nonprofit organizations and businesses are becoming increasingly varied and strategic as they shift from charitable relationships between benevolent donors and grateful recipients to alliances that create diverse benefits for both partners and added value for communities.
These partnerships, alliances, ventures, and collaborations can take numerous forms and each evolves under different circumstances and with different goals.
IEG has defined the range of collaborations between for profit companies and nonprofits under the following broad categories: advocacy, cause-related marketing, certification, co-branding, fundraising, licensing, philanthropy and promotional partnerships.
Already a Sponsorship.com user? Click here to login.
Password (6 character minimum, uppercase, lowercase and number required):
Get answers to your specific questions; register on the site to access crucial information; and contact someone at IEG directly by clicking the button below.
Gareth Brown, Consultant, Two Circles, A Part of ESP PropertiesThe Three Factors To A Successful Direct-To-Consumer Streaming Business >
Jim AndrewsSolving Brand Partnership Challenges by Turning to Frenemies >
Jim AndrewsAnticipating Rio 2016: Out of the Rut or More of the Same from Sponsors? >
Read More Blog Posts
Follow IEG on Twitter
© 2017 IEG, LLC. All Rights Reserved