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Growing Up: The Evolution of Association Sponsorships

Growing Up: The Evolution of Association Sponsorships

This strategy paper from IEG explores the new reality for associations and membership organizations that are seeking to grow their revenue from corporate partnership programs.

We demonstrate how the playing field has changed, as potential sponsors now have multiple options for reaching the targeted audiences offered by associations and higher expectations of what sponsorships can and should deliver.

  • Learn the five key ways to transform your sponsorship offerings to meet sponsors’ current needs
  • Understand the two critical elements of a partnership that drive success
  • Be inspired by three real-world examples of progressive associations and forward-thinking sponsors



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