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Sponsorship Strategy Whitepapers

IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.
 

Meaningful Marketing: The New Heart of Corporate/Nonprofit Partnerships Meaningful Marketing: The New Heart of Corporate/Nonprofit Partnerships Read Now >

A Sponsorship Measurement Solution: Applying Marketing Science to Evaluating Performance A Sponsorship Measurement Solution: Applying Marketing Science to Evaluating Performance Read Now >

Growing Up: The Evolution of Association Sponsorships Growing Up: The Evolution of Association Sponsorships Read Now >

Invest, Don’t Buy: A Smarter Way to Sponsor Invest, Don’t Buy: A Smarter Way to Sponsor Read Now >

Is Cause Marketing Dead? Is Cause Marketing Dead? Read Now >

Sponsorship Articles and Guides

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Upcoming Webinars

May 30
They Don’t Remember You’re the Sponsor: How it Happened and What You Can Do >

Jun 13
Next-gen Sponsorship Packages: Expanding Your Offer Beyond the Basics >

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As Cities Turn Away Mega Events, What Will Sponsors Do? >

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