Sponsorship Research for Sponsors

For enterprise-critical information such as intelligence reports, competitive analyses and custom research projects tailored to your specific needs, IEG identifies the crucial insights you need to make better decisions about sponsorships and partnerships.

IEG has unparalleled resources. Beginning with the world’s largest sponsorship deals database and a global network of contacts, our research analysts use every tool at their disposal to provide you with intelligence available nowhere else.

Use IEG Research to:

• Benchmark against competitors’ sponsorship portfolios and spending
• Justify current and planned expenditures
• Find new properties to reach and influence customers
• Assess new opportunities when deals are up for renewal
• Develop activation strategies that are aligned with sponsorship objectives

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Client Results

Properties NFL See how we helped the NFL score extra points with sponsors at home and around the world. Read

Sponsors Cox Communications See how we helped Cox Communications evaluate and maximize its sponsorship return Read

View all client results