Sponsorship Research for Properties

IEG researchers unearth actionable information and insights for rightsholders that want to ensure they are targeting the right prospects the right way.

Our research teams are focused on searching every sector and tapping key contacts to access the best intelligence that informs decision-making.

Find out who sponsors properties like yours, the rights and benefits they seek and how much they are paying for them.

Our unmatched access to the marketplace, coupled with the industry’s largest sponsorship database, provides answers when you need them most.

Use IEG Research to:

• Discover new and emerging categories and companies to target
• Identify comparable properties and fees
• Obtain market updates reflecting changing category conditions
• Find new sponsors or renew and upsell existing ones
• Access intelligence on sponsor prospects
• Benchmark and monitor competitors
• Uncover sales and servicing best practices

We excel at tapping hard-to-reach resources to gain critical market insights—crucial insights that make the difference in closing new deals and securing renewals.

Work with IEG > More sponsorship services >

Client Results

Sponsors Cox Communications See how we helped Cox Communications evaluate and maximize its sponsorship return Read

Properties NFL See how we helped the NFL score extra points with sponsors at home and around the world. Read

View all client results