Sponsorship Research

IEG’s global research capabilities deliver critical intelligence for sponsorship’s leading decision-makers. Our clients include Fortune 50 companies and the world’s most prestigious rightsholders.

Our vast database includes primary research on sponsorship deals, strategies and budgets for thousands of properties and sponsors. Easily understand comparables, set benchmarks, monitor categories and get a jump on spending trends.

Here is a sample of the intelligence we can provide:

• Who sponsors what and how much they are spending
• Category overviews, including trends, hot buttons and activation strategies
• Competitive activity
• Sponsorship management structure and decision-making process
• Hot properties up for renewal
• Emerging category reports

Work with IEG > Research information for Sponsors > Research information for Properties >

Client Results

Properties NFL See how we helped the NFL score extra points with sponsors at home and around the world. Read

Sponsors Cox Communications See how we helped Cox Communications evaluate and maximize its sponsorship return Read

View all client results