See how IEG's Research Services help:
Sponsorship Intelligence You Can Count On
From Credit Suisse and General Motors to FIFA World Cup and the Olympics, IEG’s global research capabilities deliver critical information for sponsorship’s leading decision makers.
Our vast electronic databases include primary research on sponsorship strategies, deals and budgets for tens of thousands of sponsors and properties dating back to 1984 and forward through 2020. This one-of-a-kind resource contains more than four million data cells, which can be analyzed three-dimensionally for comparables, spending forecasts, cost/benefit ratios and hundreds of other variables.
But where IEG excels is in our ability to turn this raw data into actionable insights and recommendations. That's why leading sponsors, properties and agencies turn to our industry analysts for their most critical information needs.
Here’s a sample of the intelligence we can provide:
- Who sponsors what and what they are spending
- Category activation best practices
- Competitive activity
- Hot properties up for renewal
- Emerging category reports
- Plus much more…
Click on one of the following links to see how we can put sponsorship's most knowledgeable team of researchers to work for you: