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Cause Marketing Stories

Digital Content

How Esurance Is Putting A Premium On Social Media Influencers

How Esurance Is Putting A Premium On Social Media Influencers

Insurer launches digital video series with the Scott brothers and doubles down on Buster Posey to amplify baseball platform

Cause Marketing

How Good Is The New Cool

How Good Is The New Cool

Afdhel Aziz, founder of brand purpose consultancy Conspiracy of Love, explains how brands can make money and do good by harnessing the power of cool

Pro Sports

FedEx Renews National Football League Partnership

FedEx Renews National Football League Partnership

Delivery giant to continue FedEx Air & Ground NFL Players of the Week and Players of the Year awards platform

Sponsor Profile

How Sun Life Is Using Sponsorship To Shine A Light On Good Deeds

How Sun Life Is Using Sponsorship To Shine A Light On Good Deeds

Financial services company finds success using sports to promote philanthropic initiatives

Cause Marketing

How Subaru Is Using Sponsorship To Support Love Promise

How Subaru Is Using Sponsorship To Support Love Promise

Automaker doubles down on philanthropic ties in support of Love Promise marketing campaign

Best Practice

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Sales reps from the Columbus Zoo, National Aquarium and other nonprofits share tips on selling sponsorship for conservation organizations

Category Update

Category Update: Smoking Prevention Programs

Category Update: Smoking Prevention Programs

With British American Tobacco’s $49 billion takeover of Reynolds American Inc. as a backdrop, IEG SR looks at sponsorship activity on behalf of smoking prevention campaigns

Cause Marketing

Corporate Do-Gooders: The Most Active Sponsors Of Causes

Corporate Do-Gooders: The Most Active Sponsors Of Causes

Bank of America retains status as most active sponsor; pharmaceuticals replace retailers as most active category

Emerging Category

Speakman Uses Sponsorship To Promote Water Conservation

Speakman Uses Sponsorship To Promote Water Conservation

Bath products company partners with Firefly music fest to promote water-saving shower head

Cause Marketing

A Cause For Sponsorship: The Most Active Sponsors Of Causes

A Cause For Sponsorship: The Most Active Sponsors Of Causes

Bank of America, Coca-Cola and Johnson & Johnson lead the pack as the most active sponsors of causes

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