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Selling Stories

Selling

Sponsor Prospecting: Ten Categories To Watch In 2018

Sponsor Prospecting: Ten Categories To Watch In 2018

E-commerce, security screening and other categories expected to increase sponsorship activity in the New Year and beyond

Emerging Category

Experience Economy Creates New Sponsorship Category

Experience Economy Creates New Sponsorship Category

Ski resorts, indoor skydiving and other companies sign new sponsorships as consumers shun physical goods in favor of experiences

Strategy

Monumental Sports To Host Esports Summit

Monumental Sports To Host Esports Summit

MSE hosts first-ever summit to educate partners about marketing opportunities in the nascent NBA 2K League

Digital/New Media

Need To Know: How To Monetize Content On Facebook

Need To Know: How To Monetize Content On Facebook

Rightsholders can use branded content, ad breaks and audience clusters to drive business outcomes

Selling

Sponsor Prospecting: Three Categories To Watch

Sponsor Prospecting: Three Categories To Watch

Health technology, parking apps and LASIK surgical centers step up sponsorship activity

Motorsports

NASCAR Team Goes Back To School To Secure New Partners

NASCAR Team Goes Back To School To Secure New Partners

Rick Ware Racing offers up free sponsorships to colleges and universities to sell cash deals to alumni and supporters

Selling

Decision-Maker View: What To Do When Selling Sponsorship

Decision-Maker View: What To Do When Selling Sponsorship

Executives from Alaska Airlines, MillerCoors and PNC Financial share tips on what to do—and what not to do—when selling sponsorship

Selling

Key Questions To Ask When Qualifying Prospects

Key Questions To Ask When Qualifying Prospects

Principal Financial Group’s Chris Riedel King shares tips and tactics on qualifying potential partners

Best Practice

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Need To Know: Five Tips On Selling Sponsorship For Zoos And Aquariums

Sales reps from the Columbus Zoo, National Aquarium and other nonprofits share tips on selling sponsorship for conservation organizations

College Sports

Inside The Big Ten Conference’s Sales Strategy

Inside The Big Ten Conference’s Sales Strategy

Athletic conference secures partners in both traditional and nontraditional categories by taking a laser focus on local companies

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