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Digital Content Stories

Best Practice

How Live Nation Is Monetizing Social Media

How Live Nation Is Monetizing Social Media

Entertainment giant uses a mix of proprietary platforms and emerging technology to help brands bridge the digital divide

Digital/New Media

Need To Know: How To Monetize Content On Facebook

Need To Know: How To Monetize Content On Facebook

Rightsholders can use branded content, ad breaks and audience clusters to drive business outcomes

Best Practice

How The Chicago Bulls Are Maximizing Branded Content

How The Chicago Bulls Are Maximizing Branded Content

NBA team finds success with Instagram and Snapchat initiatives, prompting an expansion of the programs in the 2017-2018 season

In Depth

How To Monetize Your Property’s Social Media Activity

How To Monetize Your Property’s Social Media Activity

Mapping out the audience journey, understanding the importance of authenticity and other must-dos when developing a social media communications strategy

Emerging Category

Car Share Companies Share New Sponsorship Activity

Car Share Companies Share New Sponsorship Activity

Car2go, Maven and others use sponsorship to build visibility, acquire members and support growth ambitions

Digital Content

How Minor League Baseball Is Using Club Content To Drive Fan Engagement

How Minor League Baseball Is Using Club Content To Drive Fan Engagement

MiLB uses social platform to collect and curate content from club influencers, super-fans and players

Digital Content

How Esurance Is Putting A Premium On Social Media Influencers

How Esurance Is Putting A Premium On Social Media Influencers

Insurer launches digital video series with the Scott brothers and doubles down on Buster Posey to amplify baseball platform

Sponsor Profile

How TE Connectivity Connects With Sponsorship

How TE Connectivity Connects With Sponsorship

B2B electronics company sponsors Formula E team and other properties to drive revenue and recruit talent

Strategy

How FIBA Created A Low-Cost Live Stream Offering

How FIBA Created A Low-Cost Live Stream Offering

An inside look at how the international basketball federation uses live streams to drive fan engagement and monetize content

Strategy

How McLaren F1 Uses Digital Content To Engage Fans

How McLaren F1 Uses Digital Content To Engage Fans

Seven tips on how the Formula 1 team has maximized its digital and social media content strategy

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