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Who Does What Stories

Who Does What

Automobile Manufacturers: Who Does What

Automobile Manufacturers: Who Does What

Sponsorship spending, major deals and portfolio overviews at the five biggest spenders

Who Does What

Who Does What: Insurance

Who Does What: Insurance

Portfolio overviews, major deals and sponsorship spending at the seven biggest spenders in the insurance category

Who Does What

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

Sponsor Profiles: The Five Biggest Spenders In The Airline Category

United is the biggest spender, while American has the most diverse portfolio

Telecommunications

Category Update: Telecommunications

Category Update: Telecommunications

Sponsorship spending, biggest deals and portfolio activity of the four major U.S. wireless service providers

Who Does What

Who Does What: Life Insurance

Who Does What: Life Insurance

Sponsorship activity among the top ten companies in the life insurance category

Research

The Most Active Sponsors Of Museums

The Most Active Sponsors Of Museums

Bank of America continues its reign as the most active sponsor with 36 percent of museums reporting the bank as a partner

Who Does What

Who Does What: Retail Banks

Who Does What: Retail Banks

Spending surpasses pre-recession levels as companies look to differentiate their products and rise above the fray

Research

The Most Active Sponsors Of Zoos And Aquariums

The Most Active Sponsors Of Zoos And Aquariums

Banks are 8.2 times more likely to sponsor zoos and aquariums than the average of all sponsors

Who Does What

Who Does What: Automobile Manufacturers

Who Does What: Automobile Manufacturers

Overview of sponsorship activity, spending and strategies by the ten most active sponsors in the auto category

Who Does What

Who Does What: B2B Technology Companies

Who Does What: B2B Technology Companies

Overview of strategies, spending and major deals for the most active companies in the B2B technology category

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