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Marathons Stories

Category Update

New Year’s Resolution: Selling The Fitness Category

New Year’s Resolution: Selling The Fitness Category

Health clubs bulk up on sponsorship, with Orangetheory Fitness leading the charge

Emerging Category

Dating Apps Find A Match With Sponsorship

Dating Apps Find A Match With Sponsorship

Dating apps increase use of sponsorship to connect with consumers around running, music and other shared interests

Marathons

Sponsorship Spending On Endurance Sports To Total $125 Million In 2016

Sponsorship Spending On Endurance Sports To Total $125 Million In 2016

Spending to rise 4.9 percent, exceeding the projected 4.5 percent increase in overall sponsorship spending

Category Update

Abbott Injects New Life Into Snack Bar Category

Abbott Injects New Life Into Snack Bar Category

Healthcare company jumps into the fast-growing nutritional snack bar category with Curate snacks

Sponsor Profile

How Cigna Takes Sponsorship To Heart

How Cigna Takes Sponsorship To Heart

Health insurer places more focus on activation programs that amplify its message before, during and after events

Sponsor Profile

Let’s Go Places: Toyota Adds Marathon Series And Music Festivals To Sponsorship Portfolio

Let’s Go Places: Toyota Adds Marathon Series And Music Festivals To Sponsorship Portfolio

Auto giant adds Rock ‘n’ Roll Marathon Series and Nocturnal Wonderland music festival to growing portfolio

Marathons

USA Today Sports Media Group Rolls Up Local Marathons Into A National Alliance

USA Today Sports Media Group Rolls Up Local Marathons Into A National Alliance

Media giant secures sales rights at 7 marathons—with 8 more on the way— to offer one-stop shopping in the endurance sports space

Healthcare

The Results Are In: Quest Diagnostics Doubles Down On Sponsorship

The Results Are In: Quest Diagnostics Doubles Down On Sponsorship

Clinical testing company partners with WNBA New York Liberty, Leadville 100 and Ironman Boulder to promote new service for athletes

Emerging Category

Delta Faucet Partners With Warrior Dash

Delta Faucet Partners With Warrior Dash

Kitchen and bath product company aligns with obstacle course series to promote products in a relevant setting

Endurance Sports

Spending On Endurance Sports Rises 4.8 Percent In 2014

Spending On Endurance Sports Rises 4.8 Percent In 2014

Gatorade replaces PowerBar as the most active sponsor of endurance sports in terms of number of deals

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