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College Sports Stories

Category Update

New Year’s Resolution: Selling The Fitness Category

New Year’s Resolution: Selling The Fitness Category

Health clubs bulk up on sponsorship, with Orangetheory Fitness leading the charge

Pro Sports

Sponsorship Trend: Major Carriers Move Away From Charter Service

Sponsorship Trend: Major Carriers Move Away From Charter Service

Major airlines move away from charter service, but smaller carriers fill the void

In Depth

The Rise Of Proximity Marketing

The Rise Of Proximity Marketing

Rightsholders invest in location-based technology to enhance the consumer experience and bring sponsors closer to fans

College Sports

Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season

Sponsorship Spending On College Athletics Totals $1.1 Billion In 2014/2015 Season

Apart from apparel deals, insurance is the most active category, while AT&T is the most active brand

Retail

Belk Rings Up New Sponsorships To Promote Southern Roots

Belk Rings Up New Sponsorships To Promote Southern Roots

Department store chain expands presence at music festivals and college athletics to engage consumers where they play

Digital Content

How The Big East Is Using Social Content To Engage Fans And Sponsors

How The Big East Is Using Social Content To Engage Fans And Sponsors

Collegiate athletic conference uses #BEGood campaign to promote the values of member schools and its presenting sponsor

Category Update

Yogurt Makers Stir Up New Sponsorships

Yogurt Makers Stir Up New Sponsorships

Dannon and Chobani use the NFL and college athletics to drive consumption beyond breakfast

Emerging Category

The More The Merrier: BitPay To Activate St. Petersburg Bowl With Other Companies In The Bitcoin Ecosystem

The More The Merrier: BitPay To Activate St. Petersburg Bowl With Other Companies In The Bitcoin Ecosystem

Payment processor to share sponsorship assets with digital wallet companies, currency exchanges and other players in the Bitcoin universe

Sponsor Profile

Buick Pushes Sponsorship Accelerator To Promote New Vehicles

Buick Pushes Sponsorship Accelerator To Promote New Vehicles

Automaker expands NCAA and culinary-centric portfolio with title of July 23 friendly between Liverpool F.C, and A.S. Roma at Boston’s Fenway Park

Sponsor Profile

Inside Amway’s Evolving Sponsorship Strategy

Inside Amway’s Evolving Sponsorship Strategy

Multi-level marketing company replaces regional deals with national college sports platform

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