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College Sports Stories

In Depth

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Campus-Wide Sponsorship Programs Move To The Head Of The Class

Schools extend sponsorship programs beyond athletics to offset declining government support and enhance student programming

Motorsports

NASCAR Team Goes Back To School To Secure New Partners

NASCAR Team Goes Back To School To Secure New Partners

Rick Ware Racing offers up free sponsorships to colleges and universities to sell cash deals to alumni and supporters

In Depth

How Rightsholders Are Taking Advantage Of Facebook Live

How Rightsholders Are Taking Advantage Of Facebook Live

Properties double down on live stream platform to reach new audiences, test social and mobile-first broadcasts and monetize content

College Sports

Inside The Big Ten Conference’s Sales Strategy

Inside The Big Ten Conference’s Sales Strategy

Athletic conference secures partners in both traditional and nontraditional categories by taking a laser focus on local companies

Restaurant

Pizza Hut Serves Up Large Slice Of The NCAA

Pizza Hut Serves Up Large Slice Of The NCAA

Restaurant chain activates NCAA partnership with social media campaign around D1 championships

Sponsor Profile

Just What The Doctor Ordered: Bayer Partners With The Big Ten

Just What The Doctor Ordered: Bayer Partners With The Big Ten

Life sciences giant signs holistic partnership to promote healthcare and agricultural sciences to students and alumni

Emerging Category

U.S. Customs And Border Protection Enlists Sponsorship To Boost Recruitment

U.S. Customs And Border Protection Enlists Sponsorship To Boost Recruitment

Law enforcement agency uses endurance sports, country music and college athletics to meet its recruitment goals

Category Update

New Year’s Resolution: Selling The Fitness Category

New Year’s Resolution: Selling The Fitness Category

Health clubs bulk up on sponsorship, with Orangetheory Fitness leading the charge

Pro Sports

Sponsorship Trend: Major Carriers Move Away From Charter Service

Sponsorship Trend: Major Carriers Move Away From Charter Service

Major airlines move away from charter service, but smaller carriers fill the void

In Depth

The Rise Of Proximity Marketing

The Rise Of Proximity Marketing

Rightsholders invest in location-based technology to enhance the consumer experience and bring sponsors closer to fans

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