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Fairs and Festivals Stories

Sponsor Profile

JetBlue Takes Flight With Vulture Festival LA

JetBlue Takes Flight With Vulture Festival LA

Airline partners with pop culture festival to showcase its progressive approach to transcontinental flying

Fairs and Festivals

Sponsorship Spending On Fairs And Festivals To Total $904 Million In 2017

Sponsorship Spending On Fairs And Festivals To Total $904 Million In 2017

Spending is expected to rise just 3 percent in 2017, trailing every property segment except for associations and membership organizations

New Sponsor

Sorbabes Develops A Taste For Sponsorship

Sorbabes Develops A Taste For Sponsorship

Gourmet sorbet partners with music festivals and tastemaker events, with additional deals likely to follow

Emerging Category

Order Up! Food Delivery Companies Call Up New Sponsorships

Order Up! Food Delivery Companies Call Up New Sponsorships

On-demand food delivery companies develop appetite for sponsorship as category experiences double digit growth

Retail

Lidl Takes The Lid Off New Sponsorships

Lidl Takes The Lid Off New Sponsorships

German supermarket chain sponsors Taste of Charlotte to promote U.S. launch with additional deals expected to follow

Sponsor Profile

Inside REI’s Sponsorship Strategy

Inside REI’s Sponsorship Strategy

Outdoor goods retailer sponsors Timber! Outdoor Music Festival and other properties to bring its brand to life

Results

How Vulture Festival Is Seeing Sponsorship Success

How Vulture Festival Is Seeing Sponsorship Success

Pop culture festival renews and expands top-tier sponsors, goes nationwide with inaugural Los Angeles event

Sponsor Profile

Colorado Lottery Scratches Off New Sponsorship Strategy

Colorado Lottery Scratches Off New Sponsorship Strategy

Lottery expands sponsorship portfolio, refines activation strategy and improves proposal screening process

Sponsor Profile

Maui Jim Sets Its Sights On Sponsorship

Maui Jim Sets Its Sights On Sponsorship

Sunglass marketer expands sponsorship portfolio with new deals with Country Jam and We Fest music festivals

Category Update

Tourism Marketers Drive New Sponsorships

Tourism Marketers Drive New Sponsorships

Tourism offices expand sponsorship portfolios to engage out-of-market visitors

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