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Action Sports Stories

Action Sports

IEG Research: The Most Active Companies Sponsoring Action Sports

IEG Research: The Most Active Companies Sponsoring Action Sports

GoPro is by far the most active sponsor of action sports with Anheuser-Busch and Samsung tied in a distant second

Strategy

Inside Out: How Intel Is Using Sponsorship To Support Brand Transformation

Inside Out: How Intel Is Using Sponsorship To Support Brand Transformation

Technology giant sponsors Red Bull Media House, NBA All-Star and other properties to demonstrate how its products enhance the viewing experience

Automotive

Stoked Sponsorship: Jeep Partners With World Surf League

Stoked Sponsorship: Jeep Partners With World Surf League

Auto brand signs first multi-continent sponsorship to drive global sales

Telecommunications

AT&T Calls Up New Deals To Reintroduce Cricket Wireless

AT&T Calls Up New Deals To Reintroduce Cricket Wireless

Telco uses action sports and media tie-ins to hop over the competition in the white-hot prepaid wireless services category

Sponsor Profile

Inside Sony’s Experiential Marketing Strategy

Inside Sony’s Experiential Marketing Strategy

Consumer electronics giant rotates sponsorship portfolio each year to support priority products

Strategy

Bose Turns Up The Volume On Sponsorship

Bose Turns Up The Volume On Sponsorship

Move over Dr. Dre: Audio products company doubles down on sponsorship to reach a new generation of customers

Sponsor Profile

Why Skype Is Calling Up New Partnerships

Why Skype Is Calling Up New Partnerships

Internet protocol, telephony and video service provider inserts itself into the conversation by breaking down the barriers between fans and celebrities

Sponsor Profile

How Target Hits The Sponsorship Bulls-Eye

How Target Hits The Sponsorship Bulls-Eye

Dan Griffis, Target vice president of experiential marketing and alliances, discusses the retailer’s evolving sponsorship strategy, how the company is doubling down on NASCAR to achieve key business objectives, and other topics

Automotive

Subaru To Increase Sponsorship Activity In The Southern U.S.

Subaru To Increase Sponsorship Activity In The Southern U.S.

Automaker plans to balance out portfolio with properties located in Sunbelt states

Automotive

FIAT Uses Event and Brand Partnerships To Promote Electric Vehicle

FIAT Uses Event and Brand Partnerships To Promote Electric Vehicle

Automaker partners with Vans footwear, Jones Soda and the US Open of Surfing to support vehicle launch in California

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