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Music Tours Stories

Sponsor Profile

Oris Dials Up Sponsorship Activity

Oris Dials Up Sponsorship Activity

Swiss watchmaker uses Formula 1 and music to gain a point of differentiation from deeper-pocketed competitors

Music Tours

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Sponsorship Spending On Music To Total $1.54 Billion In 2017

Anheuser-Busch extends status as the most active sponsor of music, while Uber replaces PepsiCo in the number two slot

Category Update

Inside The Audio Streaming Category

Inside The Audio Streaming Category

Audio streaming companies turn up the sponsorship volume to gain a point a point of differentiation in an increasingly competitive category

Telecommunications

Cricket Wireless Expands Sponsorship Portfolio

Cricket Wireless Expands Sponsorship Portfolio

Prepaid wireless provider partners with House of Blues Entertainment and The Color Run as it expands its brick and mortar footprint

Sponsor Profile

Inside REI’s Sponsorship Strategy

Inside REI’s Sponsorship Strategy

Outdoor goods retailer sponsors Timber! Outdoor Music Festival and other properties to bring its brand to life

Music Tours

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick Hits: Hot Categories Sponsoring Music Festivals

Quick-service restaurants, shoe retailers and other categories making their mark on the 2017 music festival circuit

Emerging Category

Car Share Companies Share The Sponsorship Love

Car Share Companies Share The Sponsorship Love

Automakers, auto rental companies and others step up sponsorship to stake their claim in the car share industry

Sponsor Profile

Maui Jim Sets Its Sights On Sponsorship

Maui Jim Sets Its Sights On Sponsorship

Sunglass marketer expands sponsorship portfolio with new deals with Country Jam and We Fest music festivals

Music Tours

One-On-One: Steve Pamon, Parkwood Entertainment

One-On-One: Steve Pamon, Parkwood Entertainment

Music exec discusses the organic growth of Beyoncé’s fan base, adding value to the concert experience, and more

Automotive

In It For The Long Haul: Toyota Extends AEG Partnership

In It For The Long Haul: Toyota Extends AEG Partnership

Automaker renews Staples Center, LA Kings and other high-profile properties in Southern California; expands music festival portfolio on behalf of new C-HR crossover

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