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Motorsports Stories

Sponsor Profile

Oris Dials Up Sponsorship Activity

Oris Dials Up Sponsorship Activity

Swiss watchmaker uses Formula 1 and music to gain a point of differentiation from deeper-pocketed competitors

Sponsor Profile

How TE Connectivity Connects With Sponsorship

How TE Connectivity Connects With Sponsorship

B2B electronics company sponsors Formula E team and other properties to drive revenue and recruit talent

Motorsports

NASCAR Team Goes Back To School To Secure New Partners

NASCAR Team Goes Back To School To Secure New Partners

Rick Ware Racing offers up free sponsorships to colleges and universities to sell cash deals to alumni and supporters

Strategy

How McLaren F1 Uses Digital Content To Engage Fans

How McLaren F1 Uses Digital Content To Engage Fans

Seven tips on how the Formula 1 team has maximized its digital and social media content strategy

One-on-One

How Heineken Uses Sponsorship To Drive Global Growth

How Heineken Uses Sponsorship To Drive Global Growth

Heineken’s Hans Erik Tuijt discusses the beer giant’s foray into Formula 1, the company’s evolving activation strategy and other topics

Motorsports

Global Motorsports Spending To Total $5.75 Billion In 2017

Global Motorsports Spending To Total $5.75 Billion In 2017

Pressured by political and economic headwinds, sponsorship spending is expected to grow just 3.1 percent in 2017

Strategy

Why Dow Chemical Is Bonding With Sponsorship

Why Dow Chemical Is Bonding With Sponsorship

Material sciences giant sees success with NASCAR, golf and the Olympics, prompting potential deals with additional global properties

Strategy

PNC Places More Focus On Experiential Marketing

PNC Places More Focus On Experiential Marketing

Bank doubles down on one-of-a-kind experiences to engage wealth management and commercial banking customers

Sponsor Profile

Inside Leidos’ Evolving Sponsorship Strategy

Inside Leidos’ Evolving Sponsorship Strategy

Technology company partners with Roush Fenway Racing to reach new audiences in wake of multibillion-dollar acquisition

Sponsor Profile

How Allegiant Air Is Using NASCAR To Support Vacation Business

How Allegiant Air Is Using NASCAR To Support Vacation Business

Low-cost carrier to leverage NASCAR Fuel for Business Council to access inventory for travel packages

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