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Branded Entertainment Stories

Emerging Category

Car Share Companies Share New Sponsorship Activity

Car Share Companies Share New Sponsorship Activity

Car2go, Maven and others use sponsorship to build visibility, acquire members and support growth ambitions

Branded Entertainment

PepsiCo Takes Creators League To Sundance Film Fest

PepsiCo Takes Creators League To Sundance Film Fest

Beverage giant partners with film festival to introduce in-house production studio to directors, actors and other creatives

Digital Content

Checking In On Marriott International’s Content Strategy

Checking In On Marriott International’s Content Strategy

Hotel chain doubles down on webisodes, scripted series and other content to engage millennial, next-generation travelers

Branded Entertainment

Awards Show Sponsorship To Total $133.5 Million In 2015

Awards Show Sponsorship To Total $133.5 Million In 2015

Spending on awards shows is expected to grow 4.1 percent in 2015, with personal care brands leading the charge

Sponsorship Roundup

Branded Entertainment Practitioners Say Interest Reaches All-time High

Roundup examines expansion of marketing tool and offers insights from industry leaders