Digital/New Media Stories

Pro Sports

US Open Expands Social Media Wall, Adds New Sponsors

US Open Expands Social Media Wall, Adds New Sponsors

Pro tennis tournament spins off social media wall into three separate units and adds three new partners for 2014 event

Strategy

Inside Oakley’s Evolving Sponsorship Strategy

Inside Oakley’s Evolving Sponsorship Strategy

Eyewear maker doubles down on events to build authenticity and tell brand story, with content playing a central role

Sponsor Profile

Inside Budweiser’s Global Music Strategy

Inside Budweiser’s Global Music Strategy

Beverage giant expands music platform with new events, digital content and advertising campaigns

Digital Content

Inside The Deal: Ford and Live Nation

Inside The Deal: Ford and Live Nation

Ford and Live Nation executives discuss the Fiesta Movement and Rider Challenge online reality show at IEG 2014

New Sponsor

How Brabble Is Using Sponsorship To Support Smartphone App

How Brabble Is Using Sponsorship To Support Smartphone App

Smartphone app partners with rock music festivals, EDM conferences and other events to gain critical mass and draw advertiser interest

Digital Content

RBC Scores An Ace With #RBCGolf4Kids

RBC Scores An Ace With #RBCGolf4Kids

Canadian banking giant exceeds expectations from online competition between Team RBC golfers after just one week

In Depth

How Properties Can Best Take Advantage Of The Social Networking Phenomenon

Social networking trend allows properties to use their own or existing Web sites to better connect with audiences and boost value to sponsors

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