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Healthcare Stories

Healthcare

How Sutter Health Is Using Sponsorship As The Rx For Success

How Sutter Health Is Using Sponsorship As The Rx For Success

Not-for-profit hospital network uses San Jose Earthquakes, Oakland A’s and other properties to lean into the Northern California community

Financial Services

Horizon Blue Cross Blue Shield Reups New York Red Bulls

Horizon Blue Cross Blue Shield Reups New York Red Bulls

Insurer adds category exclusivity, consumer touchpoints and community outreach as part of multiyear deal

Emerging Category

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

How Orig3n Is Using Sponsorship To Create The World’s Largest Cell Repository

Personalized health company partners with the San Francisco 49ers and other properties to crowdsource blood and promote genetic testing

Category Update

Inside The Evolving Hospital Category

Inside The Evolving Hospital Category

Hospitals increase use of sponsorship as consumerization in the healthcare industry heats up

Category Update

Health Insurance Companies Expand Sponsorship Coverage

Health Insurance Companies Expand Sponsorship Coverage

Health insurers increase sponsorship in the wake of the Affordable Care Act, but industry consolidation may jeopardize future spending

Healthcare

Inside The Evolving Pharmaceutical Category

Inside The Evolving Pharmaceutical Category

Pharmaceutical companies increase sponsorship activity, but calls to ban direct-to-consumer advertising could impact future spending

Emerging Category

Digital Health Startups Invest In Sponsorship

Digital Health Startups Invest In Sponsorship

Digital innovation drives new sponsorship activity on behalf of Oscar health insurance and other health technology companies

Healthcare

All In: Health Insurance Exchanges Sign Up New Sponsorships

All In: Health Insurance Exchanges Sign Up New Sponsorships

Kentucky partners with Forecastle music festival on behalf of Kynect health insurance exchange

Healthcare

Inside Florida Hospital’s “All For One, One For All” Sponsorship Strategy 

Inside Florida Hospital’s “All For One, One For All” Sponsorship Strategy 

Hospital chain enlists medical device manufacturers, health technology and other partners to activate Daytona International Speedway

Healthcare

How Philips Is Using Sponsorship To Promote Health Technology

How Philips Is Using Sponsorship To Promote Health Technology

Dutch electronics company uses sponsorship to promote health technology offerings in the wake of corporate restructuring

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