Retail Stories

SELLING

Malls’ Sponsorship Strategies Offer Insights For Other Property Types

Malls address common sponsorship challenges such as balancing national and local interests, and creating meaningful experiences

SELLING

Zero To $1 Million: Success For A New Property

New property sales can be successful if strategy is correct; how Great Wolf Resorts raised $1 million in first 24 months

In Depth

How Whirlpool Builds Brand Loyalty And Sales Through Cause Partnership

Whirlpool uses research to make the case that strategic philanthropy can change consumer behavior and impact the bottom line

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