Retail Stories

Retail

Sears Gets Back In The Sponsorship Game

Sears Gets Back In The Sponsorship Game

Various units sign new sponsorship deals with events, sports and music properties

Opinion

CSR And Sponsorships Should Be Source Of Innovation

CSR And Sponsorships Should Be Source Of Innovation

U.K. retailer Marks & Spencer demonstrates its leadership in transforming partnerships to create business value

Emerging Category

Properties May Find Value In Discount Furniture Retailers

Properties May Find Value In Discount Furniture Retailers

Competing to attract wary consumers, home furnishing stores find multiple benefits in sponsorship

Selling

Recession-proof Sales Tip: Leverage Power Of Retail

Recession-proof Sales Tip: Leverage Power Of Retail

Recent success story illustrates the value of retail partnerships to properties

Who Does What

Tough Year For Retailing Takes Toll On Big Boxes, But Deals Still Getting Done

Tough Year For Retailing Takes Toll On Big Boxes, But Deals Still Getting Done

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

Property Sector Overview

Sponsors Follow Shoppers To Malls

Sponsors Follow Shoppers To Malls

Malls and shopping centers make their case to attract share of sponsorship dollars

Category Update

Diamonds In The Rough: Jewelers Sign Deals Despite Tough Times

Diamonds In The Rough: Jewelers Sign Deals Despite Tough Times

Jewelers turn to sponsorship to capture attention and spur sales

Sensory Connections

Leveraging Partnerships To Go Beyond Rational To Emotional

Bringing sponsorships to life through activations that are authentic, innovative and consumer-driven

Who Does What

Big-box Retailers Mean Big Bucks To Properties

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

Leveraging

The Biggest Thing: Activation Holds Key To Sponsorship Success

Activation best practices shared by sponsors run the gamut from maximizing online potential to incorporating leverage spends in contracts

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