Retail Stories

Seeking Deals

Jos. A. Bank Tries On New Tie With NFL Baltimore Ravens

Jos. A. Bank Tries On New Tie With NFL Baltimore Ravens

Success could prompt men’s clothing retailer to scout deals with NFL teams in Atlanta, Chicago and other key markets

One-on-one

Macy’s Gets Sporty With Sponsorship

Macy’s Gets Sporty With Sponsorship

Iconic department store chain uses Southeastern Conference to test a potentially larger involvement in the sports marketing space

Who Does What

Who Does What: Home Improvement Retailers

Who Does What: Home Improvement Retailers

Overview of strategies, activation efforts and deals for the country’s four most active DIY chains

Who Does What

Drugstore Chains To Formulate New Sponsorship Strategy

Drugstore Chains To Formulate New Sponsorship Strategy

The reported introduction of health insurance by Walgreens and other drugstore chains could have a major impact on how pharmacies and health insurers approach and use sponsorship

Sponsor Profile

7-Eleven Takes To The Road And Stage

7-Eleven Takes To The Road And Stage

Convenience-store chain sponsors concert series, expands event marketing program to promote Slurpee brand

Sponsor Profile

RadioShack Tunes In New Sponsorship Campaign

RadioShack Tunes In New Sponsorship Campaign

Consumer electronics retailer signs new deals with Lollapalooza and Austin City Limits Music Festival to promote expanding line-up of wireless technology products

Strategy

Lands’ End Signs Live Nation Deal To Begin Anew With Younger Customers

Lands’ End Signs Live Nation Deal To Begin Anew With Younger Customers

Apparel brand uses music to promote two-year-old line extension and drive traffic to its Facebook page

One-on-one

Universal Studios Sees Interest In New Types Of Partnerships

Universal Studios Sees Interest In New Types Of Partnerships

Interview with Stephanie Sperber, president of Universal Partnerships & Licensing

Category Update

Mattress Retailers Not A Sleepy Segment When It Comes To Sponsorship

Mattress Retailers Not A Sleepy Segment When It Comes To Sponsorship

Local and regional properties benefit from competitive category, recent uptick in sales

Activation

Why Digital Activation Is So Important To Sponsors

Why Digital Activation Is So Important To Sponsors

Insights from QuikTrip Corp. highlight value of leveraging sponsorship rights online

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