Retail Stories

Retail

Hear Me Roar: Staples Sponsors Katy Perry Prismatic World Tour

Hear Me Roar: Staples Sponsors Katy Perry Prismatic World Tour

Office supply retailer leverages A-list celebrity to drive store traffic during the back-to-school shopping season

Music Tours

Vans Warped Tour Celebrates 20th Anniversary With New Sponsors

Vans Warped Tour Celebrates 20th Anniversary With New Sponsors

Teen-centric music tour fills presenting sponsor void with three-year partnership with Journeys

Strategy

Bose Turns Up The Volume On Sponsorship

Bose Turns Up The Volume On Sponsorship

Move over Dr. Dre: Audio products company doubles down on sponsorship to reach a new generation of customers

Sponsor Profile

How Target Hits The Sponsorship Bulls-Eye

How Target Hits The Sponsorship Bulls-Eye

Dan Griffis, Target vice president of experiential marketing and alliances, discusses the retailer’s evolving sponsorship strategy, how the company is doubling down on NASCAR to achieve key business objectives, and other topics

Retail

Academy Sports Gets Schooled On Sponsorship

Academy Sports Gets Schooled On Sponsorship

Sports, outdoor and lifestyle retailer partners with pro sports teams and college athletic programs to support national expansion

Apparel

Old Navy Partners With Pretty Muddy

Old Navy Partners With Pretty Muddy

Retailer sponsors two obstacle course mud run events to support the relaunch of the Active by Old Navy line

Selling

How To Leverage Brand Campaigns To Secure New Partners

How To Leverage Brand Campaigns To Secure New Partners

Properties can access new sponsors and add value to existing partnerships by supporting new brand campaigns

Who Does What

Department Stores Go On Sponsorship Shopping Spree

Department Stores Go On Sponsorship Shopping Spree

National and regional chains expand portfolios to engage consumers and drive store traffic amid a rebound in consumer spending

Category Update

Best Practices: Shopping For Supermarkets

Best Practices: Shopping For Supermarkets

Increased competition fuels new activity from national and regional players

Sponsor Profile

The Gap Tees Up New Sponsorships

The Gap Tees Up New Sponsorships

Retail chain sponsors Lollapalooza, Bonnaroo and other music fests to position the T-shirt as a medium for self-expression

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